![]() ![]() “We’re a social network that’s as much about creation as consumption. The business model has helped annual revenues rise from $20m in 2013 to $40m (£25.3m) last year. Smule charges £2.29 a week, £5.99 a month or £29.99 a year for unlimited access to its apps’ catalogue of music. The company’s collection of music apps – Sing! Karaoke, Magic Piano, AutoRap, Guitar! and Ocarina – now have more than 25 million monthly active users singing, playing and rapping some 10m songs a day. Smule may not win the same media attention as Spotify, Apple Music or Tidal, but it is one of the quiet success stories of the digital music world. For the fans, it’s like ‘wow, she can really sing’ because she belted it out.” “It’s her song that she’s singing, using the app, so you get a different version of it than you would on iTunes: it’s very raw and affecting. “We wanted to have a new way for artists to engage with their fans, who are actually participating,” says Jeannie Yang, Smule’s chief product and design officer. ![]()
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